Affiliate Disclosure

Alive and Kicking Project is a participant in affiliate marketing programmes with various online casinos and betting operators. When you click on certain links on our website and subsequently open an account or place a wager, we may earn an affiliate commission at no additional cost to you.

Editorial Independence

We want to be completely transparent: our affiliate commissions do not influence our editorial rankings, reviews, or recommendations. Our Top 20 Betting Sites UK rankings are based solely on objective criteria including licensing, customer service quality, game selection, bonus terms, and user experience. All casinos featured on our site are included because we genuinely believe they offer value to UK players, regardless of commission structure.

Identifying Affiliate Links

Affiliate and sponsored links are clearly marked throughout our website with the label "Affiliate Link" or "Sponsored" displayed prominently near the link or button. We also maintain a full list of our affiliate partners in our Partners section.

Regulatory Compliance

This disclosure complies with the Advertising Standards Authority (ASA) Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) and the Consumer Protection from Unfair Trading Regulations 2008. We are committed to transparent advertising practices as required by UK advertising standards.

Your Responsibility

We encourage you to conduct your own research and only gamble with operators licensed in the United Kingdom. Always review the terms and conditions of any casino before registering. Gambling should only be undertaken for entertainment purposes. If you experience gambling-related difficulties, please contact GambleAware or the National Problem Gambling Clinic.

Last updated: 2026