Are all the betting sites on this list legal and safe to use in the UK?

Yes, every bookmaker featured in our ranking of the top 20 betting sites UK holds a valid licence issued by the UK Gambling Commission.

How do I claim a welcome bonus at a new betting site?

Visit the bookmaker's website, complete registration, verify your identity, and make your first qualifying deposit. Most welcome offers are triggered automatically.

What payment methods can I use at UK betting sites?

UK-licensed bookmakers offer debit cards, e-wallets including PayPal, Skrill, and Neteller, bank transfers, Apple Pay and Google Pay.

Can I bet on my mobile phone at these UK betting sites?

Yes, all bookmakers in our list offer dedicated mobile apps for both iOS and Android devices.

What is Best Odds Guaranteed and which bookmakers offer it?

Best Odds Guaranteed ensures you receive the best available price — either the odds you took or the Starting Price, whichever is higher.

How do I self-exclude if I need to stop gambling?

The most comprehensive solution is GAMSTOP (gamstop.co.uk), the national self-exclusion scheme that excludes you from all UKGC-licensed gambling websites simultaneously.

Privacy Policy

Last Updated: 2026

Alive and Kicking Project ("we," "us," "our," or "Company") operates the aliveandkickingproject.com website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including all associated content, functionality, and services offered thereon (collectively, the "Website").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Website. By accessing and using aliveandkickingproject.com, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information about you in a variety of ways. The information we may collect on the Website includes:

Personal Data: Name, email address, and other contact information you voluntarily provide when subscribing to newsletters, contacting us, or filling out forms.
Technical Data: IP address, browser type, operating system, pages visited, time and date of visits, and referring URL.
Usage Data: Information about how you interact with our Website, including clicks, searches, content viewed, and time spent on pages.
Cookies and Similar Technologies: We collect data through cookies, web beacons, pixels, and similar tracking technologies (see Cookie Policy below).

How We Use Information

We use the information we collect for the following purposes:

Analytics: To analyse Website traffic, user behaviour, and trends to improve user experience and site performance.
Affiliate Tracking: To track affiliate referrals to casino and betting sites, measure campaign effectiveness, and process affiliate commissions.
Site Improvement: To enhance Website functionality, content, design, and services based on user feedback and usage patterns.
Marketing Communications: To send you newsletters, promotional updates, and information about new betting site reviews (with your consent).
Legal Compliance: To comply with applicable laws, regulations, and legal processes.

Cookie Policy

Our Website uses cookies to enhance your experience. Cookies are small data files stored on your device that help us recognise you and personalise your visit.

Types of Cookies We Use:

Essential Cookies: Required for basic Website functionality and security.
Performance Cookies: Track how you use the Website to help us improve performance and user experience.
Analytics Cookies: Collect data about visitor behaviour for statistical analysis using services such as Google Analytics.
Affiliate Tracking Cookies: Enable us to track referrals to casino and betting site partners and attribute commissions accurately.
Marketing Cookies: Used to deliver targeted content and measure marketing campaign effectiveness.

Cookie Management and Opt-Out: Most web browsers allow you to refuse cookies or alert you when cookies are being sent. You can manage cookie preferences through your browser settings. Please note that disabling cookies may affect Website functionality. You can also opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Third-Party Links

Our Website contains links to casino, betting site, and affiliate partner websites. We are not responsible for the privacy practices or content of these external websites. When you click on third-party links and leave our Website, we encourage you to review the privacy policies of those sites before providing any personal information.

We have affiliate relationships with the betting and casino sites we review and recommend. These relationships may be compensated based on referrals and sign-ups. Third-party websites operate independently, and their privacy policies and data practices are their sole responsibility.

Your Rights

Under UK and EU data protection legislation (including the UK General Data Protection Regulation), you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you.
Right to Rectification: You may request correction of inaccurate or incomplete personal data.
Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
Right to Restrict Processing: You may request that we limit how we use your personal data.
Right to Data Portability: You may request your data in a structured, commonly used, and machine-readable format.
Right to Object: You may object to processing of your personal data for marketing or analytics purposes.
Right to Lodge a Complaint: You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

To exercise any of these rights, please contact us using the details provided in the Contact Us section below.

Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law.

Newsletter Subscribers: Email addresses are retained until you unsubscribe or request deletion.
Analytics Data: Usage and traffic data are typically retained for 26 months by Google Analytics (default setting).
Affiliate Tracking Cookies: Retained in accordance with affiliate partner requirements and legal obligations, typically 30-90 days.
Contact Form Data: Retained for 12 months unless you request earlier deletion.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data practices, please contact us:

Email: [email protected]
Website: aliveandkickingproject.com

We will respond to your enquiry within 30 days or as required by applicable law.

This Privacy Policy may be updated periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by updating the "Last Updated" date above. Your continued use of the Website following any updates constitutes your acceptance of the revised Privacy Policy.